HOW IMPORTANT IS A COMPANY NAME?

When choosing a name for this company, I made an initial mistake which I had to mend relatively quickly. The mistake? I chose sentimentality over practicality. The original name of K-CORE BUSINESS CONSULTING was PEARDUYNE CONSULTING.

Now, take a moment and try to pronounce the word: PEARDUYNE.

Got it? Great!

If you pronounced the name “PEER-DINE,” then congratulations, you join a handful of individuals who pronounced it correctly. If you didn’t, then you will understand why the change in name was necessary for the company. Continue reading “HOW IMPORTANT IS A COMPANY NAME?”

FIVE ESSENTIAL QUESTIONS EVERY BUSINESS OWNER SHOULD IMMEDIATELY (RE)EVALUATE

IF I ONLY KNEW THEN WHAT I KNOW NOW, I’D BE SO MUCH MORE SUCCESSFUL.”

How often have you had this thought? It’s easy to get caught up thinking about how successful your 20 year-old self would have been with your 40 year-old knowledge. Things would be clearer – different possibly. Regardless, you’d have a much better direction with what you wanted to accomplish because of your business experience.

Enter Stage Left: the Business Consultant. Consider him youth’s redemption. He is the bridge to your future – a combatant against the regret of costly mistakes. He is your mentor. Your confidant. He is like the sherpa to the mountain climbers of the Himalayas. Well, maybe not to THAT extreme, but you get the point.

Continue reading “FIVE ESSENTIAL QUESTIONS EVERY BUSINESS OWNER SHOULD IMMEDIATELY (RE)EVALUATE”