When choosing a name for this company, I made an initial mistake which I had to mend relatively quickly. The mistake? I chose sentimentality over practicality. The original name of K-CORE BUSINESS CONSULTING was PEARDUYNE CONSULTING.
Now, take a moment and try to pronounce the word: PEARDUYNE.
Got it? Great!
If you pronounced the name “PEER-DINE,” then congratulations, you join a handful of individuals who pronounced it correctly. If you didn’t, then you will understand why the change in name was necessary for the company. Continue reading “HOW IMPORTANT IS A COMPANY NAME?”