The approach toward Business-to-Business selling in today’s business landscape has been contentious and a difficult one to navigate. For some, the thought of selling during the COVID-19 pandemic teeters on exploitation and desperation. For others, the thought of selling is solutions based and necessary to assist companies with their evolving business needs.
During the pandemic, it is important to understand the products you offer and determine if they truly are a solution for businesses to guide them through their current state-of-affairs. In other words, do they offer value?
There are many business owners in the sales industry who are experiencing a Shakespearean crisis – to sell or not to sell. They are unsure if they should offer their company’s products to customers. But, their routines and metric systems have dictated that their sales representatives continue to make contacts, whether virtually, by phone, e-mail, or in-person (hopefully this is not currently an option.)
This is an area where business owners must demonstrate good judgment and be mindful of not only the financial implications of not being able to sell and the possibility of hurting the business’s brand, but also exposing their sales representative to backlash which may diminish morale and potentially impact their ability to sell in the future. Continue reading “TO SELL OR NOT TO SELL: Alternative Options to Selling During the Pandemic”
If the COVID-19 outbreak has taught us anything about our businesses, it’s that owners must begin making a more in-depth examination on how they prepare financially for such extreme scenarios.
Small Businesses are most prone to financial exposure when a financial crisis occurs. With the COVID-19 outbreak, there are options to assist in keeping your business finances in tact by exploring Small Business Loans, Public Donations, and other means.
But what happens when an individualized, unforeseen financial crisis occurs? Does your business have a financial plan if you were forced to take a leave of absence because of an emergency?
As a Business Owner, you are undoubtedly experiencing what most other businesses are experiencing: the feeling that the world is closing in. Each day can seem like a struggle when you’re trying to determine when the news will get better and how you might be able to keep your business operational.
Most businesses cannot prepare for a time like this because, let’s be honest, it is almost impossible to forecast the extreme scenario we are experiencing.
As we are currently in the beginning/middle stages of mandated business closures amid the COVID-19 crisis and the economic impact it is having, now, more-than-ever, it is important to take this time to develop a new plan of action for your business.
To that extent, many of you have posed the question: “What can I be doing for my business right now during this unprecedented economic downturn?”
I used to sleep until well past noon. I thought I needed to lay around in bed “recovering” from a long week’s work. Of course, I was fooling myself. I just didn’t want to get out of bed.
I would lie around not doing anything, until eventually I was forced get up because I had to use the restroom or eat, whichever Mother Nature called first. Had she not interrupted me, I may still be lying there.
As a result of my laziness, I would often be groggy and cranky, and my day typically wouldn’t start until sometimes well into the afternoon.
I was on a track of daily frustrations and disappointments. I used to be consumed with a sense of guilt, yet this cycle continued day after day, week after week, month after month.